Sofia Prada
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Curiosityfeeds creativity

Selected work

07 projects
Sofía Prada in a black blazer, photographed in black and white
Sofía Prada standing in front of a vivid blue artwork
“As a designer, I find it difficult not to judge a book by its cover.”

For more than five years, I’ve worked remotely with international teams to create brand systems, campaigns, and visual communications that make complex ideas easier to understand and more compelling to experience.

I’m interested in the thinking behind the image: how people interpret information, why certain ideas connect, and how a visual system can stay coherent while adapting across formats. Psychology, human behavior, art, design, and visual culture continuously feed my work.

How I use AI

Career Timeline

2025 — Present

WeLearn Creators↗

Graphic Designer

I design campaigns, brand and website assets, sales decks, creator launches, guidelines, and eBooks as part of an international remote team.

  • Brand
  • Campaigns
  • Digital

2024 — Present

Independent & International Work

Freelance Graphic Designer

I collaborate with international clients and agency partners on branding, campaigns, presentations, event graphics, and digital assets, including work for Verve / Captify.

  • Brand
  • Marketing
  • International

2024 — 2025

LAU Savage↗

Marketing Designer

I designed digital campaigns, email assets, web graphics, and presentations for U.S.-based clients, working remotely with a Miami agency.

  • Campaigns
  • Email
  • Web

2021 — 2024

Pampas Solutions↗

Graphic Designer & Social Media Manager

I created social graphics, landing page visuals, email assets, pitch decks, and reusable Canva templates for different brands and audiences.

  • Social
  • Digital
  • Templates

I believe creativity should be part of everyone’s life, not something reserved for people in traditionally creative professions.

AI / Thoughts

How I use AI
in my process

I use AI to explore visual directions and test ideas. I still make the decisions about what fits the brief, the brand, and the people I’m designing for.

Read the full piece
“I’m interested in what these tools can help me explore, not in treating their first output as the answer.”— Sofía Prada

Freelance / Upwork

What clients
say about working with me.

Feedback matters to me. Here are a few words from clients I’ve worked with. You can explore more of my work and get in touch through Upwork.

Sofia did a great job. I am excited to keep working together!
Liz AbellaLAU SAVAGE
Sofia did a great job, with little guidance she came up with a great deliverable. Highly recommended :)
Federico VarelaRemote Sharks
Have a project in mind?

I’m available for freelance collaborations through Upwork.

Hire me on Upwork
Let’sworktogether

Have a role, project, or interesting problem in mind?

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