Sofia Prada
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Ask me anything about my experience, projects, or process.

Selected work

07 projects
Sofía Prada in a black blazer, photographed in black and white
Sofía Prada standing in front of a vivid blue artwork
“As a designer, I find it difficult not to judge a book by its cover.”

For more than five years, I’ve worked remotely with international teams to create brand systems, campaigns, and visual communications that make complex ideas easier to understand and more compelling to experience.

I’m interested in the thinking behind the image: how people interpret information, why certain ideas connect, and how a visual system can stay coherent while adapting across formats. Psychology, human behavior, art, design, and visual culture continuously feed my work.

What Sofi thinks about AI

Career Timeline

2025 — Present

WeLearn Creators

Graphic Designer

Multi-channel campaigns, brand and website assets, sales decks, creator launches, guidelines, eBooks, and reusable visual systems for an international remote team.

  • Brand
  • Campaigns
  • Digital

2024 — Present

Independent & International Work

Freelance Graphic Designer

Branding, websites, campaigns, presentations, event graphics, social content, and digital assets for international clients and agency partners, including Verve / Captify and Digital Mules.

  • Brand
  • Marketing
  • International

2024 — 2025

LAU Savage

Marketing Designer

Digital campaigns, email assets, web graphics, and presentations for a portfolio of U.S.-based clients within a remote Miami agency.

  • Campaigns
  • Email
  • Web

2021 — 2024

Pampas Solutions

Graphic Designer & Social Media Manager

Social graphics, landing page visuals, email assets, pitch decks, and reusable Canva templates across different brands and audiences.

  • Social
  • Digital
  • Templates

I believe creativity should be part of everyone’s life, not something reserved for people in traditionally creative professions.

AI / Thoughts

What Sofi
thinks about AI

AI is a tool. It can expand creative exploration and accelerate parts of the process. But it does not replace human judgment, taste, or strategic thinking.

Read the full piece
“The question isn’t whether to use AI. It’s whether you’re using it in service of your ideas — or letting it replace the thinking entirely.”— Sofía Prada
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