Selected work / 03
Elysian
Brand identity · Packaging · Art direction
Turning everyday self-care into a considered, sensory brand experience.
The problem
The brand needed to communicate exclusivity, calm, care, and sensory pleasure without falling into generic wellness minimalism. The identity had to work both as an emotional experience and as a practical system across different products.
The solution
I developed the identity around ritual, calm, and considered details. I brought the logo, palette, typography, packaging, and art direction together across self-care boxes, candles, and sensory products.
Selected applications
The work in context.
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