Selected work / 04
Foodeat
Brand strategy · Identity · Product UI · Social direction
A playful brand and approachable interface for discovering a city through food.
The problem
The product needed both a distinctive consumer-facing brand and a clear, approachable application experience. It had to feel social, useful, energetic, and connected to real local discovery rather than resembling a generic restaurant directory.
The solution
The strategic foundation, playful logo, visual system, and UI language connect discovery, menus, venues, routes, and social behavior. The same personality carries into the social media direction, keeping product and communication coherent.
Selected applications
The work in context.
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