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Revive+Reform
Brand identity · Visual system · Social applications
A flexible identity that moves with a training center and the people in it.
The problem
Revive+Reform needed a visual identity broad enough to represent multiple training formats while still feeling like one recognizable brand. It also needed to allude to personal transformation without relying on predictable fitness imagery.
The solution
I used the ideas of reviving and reforming to develop a flexible identity. I built logo variants, typography, color, and graphic elements that could adapt across training programs while keeping the brand recognizable.
Selected applications
The work in context.
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