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Revive+Reform
Brand identity · Visual system · Social applications
A flexible identity that moves with a training center and the people in it.
The problem
Revive+Reform needed a visual identity broad enough to represent multiple training formats while still feeling like one recognizable brand. It also needed to allude to personal transformation without relying on predictable fitness imagery.
The solution
The ideas of reviving and reforming became the foundation of a flexible system. Logo variants, typography, color, graphic elements, and adaptable compositions allow the brand to shift across training programs while maintaining a consistent core.
Selected applications
The work in context.
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