01 / My approach
More room to explore.
I started using AI in 2023, when a professor introduced me to prompting in my last year of university. I was curious about how quickly I could turn a rough idea into something I could look at, question, and develop.
Today, I use it to test visual directions and support parts of the production process. I don’t expect the first result to be the answer. I compare it with the brief, adjust what isn’t working, and decide whether it belongs in the project at all.
The examples below show where I’ve found it useful: exploring a particular photographic language and helping a brand feel tangible before a physical space exists.
02 / In practice · Verve
Finding an image
I can’t find in stock.
When I need photography that fits Verve’s visual language, stock libraries don’t always offer the right direction. I use AI to explore alternatives for mockups, then review and adjust the results against the brand.
AI-assisted photography explorations for Verve.
Where I come in
I choose the direction and review whether the image fits the brand and the message. A convincing image isn’t necessarily a useful one.
I also use AI-assisted drafts when developing presentations with a marketing team. They give us something to discuss; I then refine the hierarchy, layouts, and details.
See my Verve project03 / In practice · Restaurant mockups
Making a future
space feel real.
For a restaurant that hadn’t opened yet, I used AI to create mockups showing how the brand could live in a physical space. This helped make the visual direction easier to imagine and discuss.
I worked from the brand system, using it to guide the imagery and keep the different applications connected.
AI-assisted visualisations, not photographs of a completed restaurant.
What I take from it
I’m still learning.
And still choosing.
These tools keep changing, and so does the way I use them. I want to stay curious without losing sight of what the work needs to communicate.
For me, the value isn’t producing more options. It’s finding a useful direction, knowing what to keep, and taking the time to make it work.
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